“Traditionally, economists considered everyone to be acting rationally, which led to rigorous-seeming curves that were easy to comprehend b...

"When economists were treating preference, price, and value as stable and absolute, Kahneman, Tversky, and other psychologists argued ...

Behavioural economics em acção: " Stop Being Fooled by List Prices " e " Scott Neslin on Procter & Gamble's Value...

" Behavioural Economics for Kids " muito bom. . Tudo o que ajude a desmontar o homo economicus é bom.