"Comprar" tempo quando a estratégia falha

Há dias o site da HBR publicou este artigo, "How to Rescue a Failing Strategy". 

O artigo defende que nestes tempos que vivemos, tempos de incerteza (guerras comerciais, inflação, flutuações cambiais, tecnologia, tarifas) podem deitar por terra planos estratégicos, mas não devem paralisar a gestão. Em vez de procurar a perfeição, as empresas devem rever rapidamente a estratégia e adoptar quatro "no-regrets moves" que aumentam flexibilidade, protegem receitas e criam opções:

• Protect liquidity and increase financial flexibility - "In times of disruption or distress, cash is king. It's a shield against a cash crunch and a sword that can be used to seize opportunities. ... Two quick actions can make a big difference in a company's cash position: better forecasting and aggressive improvements in working capital management." - Faz-me recordar o regresso de Jobs à Apple.
• Improve the fitness of your commercial organization - "“Facing a downturn, companies often retrench rather than attack. In fact, they should do both, with high-impact, high-speed programs to improve customer acquisition and retention."
• Embrace your most profitable customers - Uma pedra de toque deste blogue. “Identify those customers and market segments that are the most profitable—and don’t take your eye off them… these are the customers you must ardently work to win, keep, and expand. ... Smart long-term strategy is best built knowing which channels, customers, and segments are most profitable for you."
• Strengthen risk management and cybersecurity - "It’s urgent to audit your cyber defenses… That should include an initiative to begin, dust off, or level-up third-party risk management (TPRM). ... The last thing you need now is a serious risk that materializes out of nowhere; 

Estas acções não substituem uma estratégia renovada, mas "compram tempo" e mantêm a empresa guiada por uma "bússola" de quatro pontos: caixa, eficácia comercial, clientes e risco.

"These initiatives cannot substitute for strategy. If your strategy has been sideswiped or totaled, you still need to repair or replace it. But these four moves will buy you time, create options, and protect you against the worst."