A onda demográfica

A propósito de "Why marketing to seniors is so terrible", um texto sobre o qual muitos marketeiros deviam ler e reflectir:

"If you took your entire view of the human race from primetime advertising alone, you’d see a society without old people. They don’t work, they don’t drink beer, they don’t drive cars."

E recuo a Dezembro de 2006... e recordo este mapa: