Dois tweets e a co-criação de valor (parte I)

Sábado passado encontrei dois tweets que relacionei logo com o que ando a ler:

This is a CENTRAL result: you don't get peace forcing pple to hold hands & sing Kumbaya by the campfire.

You get peace via fractal LOCALISM.

The usual idiotic AUB-style pseudoleft in Lebanon call "sectarian"(pejorative) anyone who believes in such Swiss-style localism. https://t.co/sel9Hbtl5E

— Nassim Nicholas Taleb (@nntaleb) December 8, 2018

This is an image of GPS tracking of multiple wolves in six different packs around Voyageurs National Park, Minnesota, which shows how much the wolf packs avoid each other's range [source: https://t.co/BYFdDNCIOi] pic.twitter.com/MRKpw2KA9b

— Massimo (@Rainmaker1973) December 7, 2018

 

"Unlike arms-length transactions, relational exchange stems from previous agreements. Relational exchange generally lasts longer and reflects an ongoing process in which anticipated conflicts of interest are counterbalanced by trust and efforts at unity. Essentially, actors sacrifice short-term gains because they trust that the relationship will pay off in the long run.
…
Importantly, the glue that binds these chains of reciprocity is composed largely of social constructs such as trust and loyalty.
...
All institutions are therefore “cognitive,” insofar as their effect depends on actors’ beliefs and expectations. … we use the phrase “shared understanding” to reference the beliefs and expectations common to a set of actors but note that others have variously used terms such as socio-cognitive structures, broadly diffused schema, or shared representations in reference to the same phenomenon. Nonetheless, the power of an institution is apparent only when many actors share the same (or similar) set of understandings. That is, an institution can only be referred to as such if it shapes the behavior of many individuals in a similar manner, and this only happens if those individuals have a broadly shared understanding of how to behave."

Trechos retirados de "Redefining the market: A treatise on exchange and shared understanding" de Lusch e Watts, publicado por Marketing Theory.