"Facts don't win arguments. ... When faced with threatening information, people often stick their heads in the sand. ... The problem is almost certainly one of emotions, not knowledge. ... And because reality denial is more about identity than information, throwing facts at the problem usually backfires. "Research on a phenomenon called the backfire effect shows we tend to dig in our heels when we are presented with facts that cause us to feel bad about our identity, self-worth, worldview or group belonging,""
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