"one of the biggest obstacles to creating a winning strategy"

"The trouble is that companies hate making choices, because doing so always looks dangerous and limiting. They always want the best of all worlds. It’s psychologically risky to narrow your product range, to narrow the range of value you are delivering or to narrow your distribution. And this unwillingness to make choices is one of the biggest obstacles to creating a winning strategy."

Trecho retirado de "MICHAEL PORTER on Strategic Innovation – Creating Tomorrow's Advantages"