"A Sale is the Result of a Great Conversation"

"To lead your customer to a thoughtful decision where they choose you over the competition, you need to help them form compelling beliefs about why you are the best choice. Your customers don’t form these beliefs just by listening to you talk, or by reading your marketing materials. You’ll be much more successful if you look at the customer’s entire purchase decision process as a conversation between you and them."

Trecho retirado de "A Sale is the Result of a Great Conversation"