Fugir da amazonização

"To compete and be successful, smaller retailers need to focus on the in-store experience, says Reynolds. That could include anything from personal shopping, to free gift wrap, to classes, demonstrations, or other experiences customers would appreciate.
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Since Amazon competes solely on commoditized products, another potential differentiator smaller retailers can mine is stocking more unusual or hard-to-find products, says Reynolds, such as handmade or one-of-a-kind goods."

Trecho retirado de "What Small Retailers Can Learn From Amazon Prime Day"