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"Immersive productions are a hit with local audiences as they appear across the US.
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Immersive theater—an approach to performance loosely defined by its participatory nature and unusual settings—had its first mega-hit with the 2011 New York production of Sleep No More. Five years on, the production has inspired creatives across the US to bring immersive theater to their hometowns, introducing it to a much wider audience.
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In contrast, immersive theater offers something different. Unlike regional productions of Broadway hits, immersive productions often adapt to local environments in a way that feels authentic and special."

Trechos retirados de "Immersion everywhere"