Acerca das boas ideias

"All good ideas have three pieces:
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First, they target a real market need, even if that need can’t be readily articulated by the customer.
Second, they deliver against that need consistently in the face of current and future competition.
Third, the numbers work, allowing the company to create and capture value.
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The rest is academic."

Trecho retirado de "How Understanding Disruption Helps Strategists"