Acerca da evolução do luxo

Ultimamente têm surgido vários sintomas da passagem do luxo, das coisas, para as experiências. Por exemplo:

• O luxo discreto (Agosto de 2015)
• Iludidas com a democratização do luxo (parte III) (Junho de 2015)
• "uma oportunidade tremenda de se diferenciar" (parte IV) (Maio de 2015)
• Internet e autenticidade (parte II) (Abril de 2015)

Mais um sintoma em "Luxury brands need to broaden from selling unattainable products to luxury moments"... uma alteração do modelo de negócio! (BTW, esta notícia de ontem "Portuguesa Chic by Choice compra rival alemã La Remia")

"By adjusting the focus from products to experiences, brands are allowing luxury to continue to embody preciousness. And in terms of sales, it’s working. A 2014 Eventbrite nationwide study found that 78% of Millennials would choose to spend money on a desirable experience or event, over buying a desirable product.
...
Brands need to broaden their interests and offering from being manufacturers of luxury goods to facilitators of luxury moments. And it’s not just about standalone experiences and events. In-store experiences need to have a bigger focus on curation and inspiration.
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In order to stand out in today’s new luxury landscape; brands must focus on delivering incredible customer experiences and create a value beyond the product itself.
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Of course, brands must still have a solid product offering. ... However, they need to move beyond product to be seen as luxury in today’s changing market. Brands must give their customers the opportunity to have a unique experience that embodies what they stand for."