Qual é mesmo o nosso negócio?

Em "The Redefined No of the CFO" encontro esta frase:

“I think the hardest thing in business is actually finding out the right things to work on,”"

Momentos antes, no Twitter, tinha favoritado este tweet:

One of the key strategic questions for every organization is: what business are we really in? #HealthCare #VMHClivetweet
— Michael E. Porter (@MichaelEPorter) April 6, 2015