"and if they do, then you don’t want them anyway"

"Your new prospect doesn’t care about your price, and if they do, then you don’t want them anyway.  If you encounter a brand new prospect and the first question they ask you is your price, then quit kidding yourself — they’re not a prospect, they’re an economic shopper!
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Your sales pipeline needs to be built around those to whom you can show value."

Trecho retirado de "Your Prospects Don’t Care About Your Price"