"is the most important job in business"

"Identifying your core clients – so that you speak their language, support their interests, and listen to their feedback – is the most important job in business."
...
As Wal-Mart founder Sam Walton famously said: “There is only one boss; the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”
.
Bottom-line: Know your customer. Think like a customer. Delight the customer. In return, they will delight your bottom line. And they’ll point you in the right direction for the future."

Sou tentado a acreditar



Trecho retirado de "Why you can’t be all things to all customers"