Cuidado com o Big Data

Como se pode ver no histórico deste blogue, desconfio muito do poder do "big data", por isso, recomendo vivamente a leitura de "Big Data: Are we making a big mistake?":

"while big data promise much to scientists, entrepreneurs and governments, they are doomed to disappoint us if we ignore some very familiar statistical lessons.
“There are a lot of small data problems that occur in big data,” says Spiegelhalter. “They don’t disappear because you’ve got lots of the stuff. They get worse.”"