O essencial é a experiência

"Lesson: your where-to-play can be ordinary and even fixed, but a how-to-win that is extraordinary compared to your competitors will enable you to win.
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Expecting to win by offering essentially what your competitors are offering in essentially the same way and in essentially the same space is the business version of the insanity definition.
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It simply does not work. It never has and it never will."

Um bom remate final para um artigo, "How Will You Win (Strategically Speaking)?", onde se defende, a ideia tão cara a este blogue, que o essencial é a experiência. Vale a pena ler pela entrevista do "barista"