Acerca da experiência

Voltei à leitura de  "Characterizing Value as an Experience: Implications for Service Researchers and Managers"  publicado em Janeiro de 2012 no Journal of Service Research, de Anu Helkkula, Carol Kelleher e Minna Pihlström, e fiquei fascinado com a riqueza do que se encerra nesta frase:

‘‘value resides not in the object of consumption, but in the experience of consumption’’