Qual a dimensão dos seus clientes? Quem são os clientes-alvo? (parte II)

Encontrei o artigo original que deu origem ao livro que referi aqui.
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"Small Is Beautiful":
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"1. You get better gross margins with small customers because they pay more for your services.
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2. Small customers bring stability to a business.
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3. A broad base of small customers makes your business less vulnerable to the loss of any single customer."
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Cuidado com as contas grandes... as iludências aparudem