Regras fundamentais a seguir!!!

Nunca copiar estratégias de outros: "That is why strategy can’t be a commodity, because it is unique for each and every organization, as the unique people in each organization are those who create meaning." ("Strategy, Context and Meaning")
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Nunca deixar a situação evoluir até este ponto: "Don’t let price be the only issue you identify. Don’t stop your probing when the customer replies with that." ("Price Is NEVER The Only Decision Criteria!")