O que se pode aprender, acerca da diferenciação, com os restaurantes

"Way back in the 1980s, a comprehensive study of thousands of businesses determined that "perceived value in the target market" was the main driver of profitability. That finding suggests three strategies.

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You can increase the value of what you offer. Tailor your product or service to the market you serve. Meet their needs. Satisfy their wants.

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You can work to increase the market awareness of that value. That's what advertising and publicity and social media are for. Tell your story in a distinctive way.

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You also can get to the same position by narrowing the market you serve so you are the distinctive choice. Think about how you can narrow the definition of your market so that it's clear that you are the one to choose."
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Trecho retirado de "Learning about differentiation from barbecue"