Os supersimplificadores

"Western consultants, academics, and executives express a preference for oversimplifications of reality and cognitively linear explanations of events... [there is] a tendency to overlook the process through which organizations experiment, adapt, and learn... How an organization deals with miscalculation, mistakes, and serendipitous events outside its field of vision is often crucial to success over time."

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Trecho retirado de "Perspectives on Strategy: The Real Story Behind Honda's Success" de Richard Pascale, publicado em 1984 no número 26 da California Management Review.

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A propósito, a comentar o sucesso da Honda nos Estados Unidos, Richard Rumelt, em 1980 escreveu:

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"The fundamental contribution of BCG is not the experience curve per se, but the everpresent assumption that differences in cost (or efficiency) are the fundamental components of strategy."

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Pascale escrevia sobre os consultores e economistas que só conhecem o custo como factor competitivo...

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No artigo publicado na California Management Review, Pascale entrevistou os gestores da Honda que lançaram a marca nos Estados Unidos e demonstrou que o sucesso nada tinha a ver com o factor preço.