Danças tribais

"Rather than preparing executives to face the strategic uncertainties ahead or serving as the focal point for creative thinking about a company’s vision and direction, the planning process “is like some primitive tribal ritual,” one executive told us. “There is a lot of dancing, waving of feathers, and beating of drums.
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No one is exactly sure why we do it, but there is an almost mystical hope that something good will come out of it.”

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But something good ought to come out of it. In a business environment of heightened risk and uncertainty, developing effective strategies is crucial. But how can companies reform the process in order to get the payoff they need?"

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Retirado de "Tired of Strategic Planning?" de Eric D. Beinhocker e Sarah Kaplan no The Mckinsey Quarterly, 2002