How to Hit a Moving Target

A revista BW traz uma compilação de textos sobre a concorrência, sobre a competição, apreciei sobretudo este artigo: "How to Hit a Moving Target"

"Differentiate your products. No, nothing's unique anymore; just slash your costs. Sorry, everyone's doing that. Invent new markets instead. Hug your customers, that's the ticket! Get real, you wuss -- it all comes down to squashing your competitors like bugs.The message between all those lines is unmistakable: No matter what strategy you try, competitive advantage -- whether it's Home Depot's (HD ) big-box appeal, Intel's (INTC ) chip technology, or Disney's (DIS ) magic aura -- is tougher to create and sustain with each passing year. Says C.K. Prahalad, professor of corporate strategy at the University of Michigan at Ann Arbor and co-author of several books on competition: "Whatever advantage you have, someone will take it away from you."