tag:blogger.com,1999:blog-8455467.post5308367098184594810..comments2024-03-06T19:11:47.481+00:00Comments on Balanced Scorecard: A tribo dos MarillionCCzhttp://www.blogger.com/profile/14653748657820727728noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8455467.post-33114696424292603922016-10-26T15:05:42.276+01:002016-10-26T15:05:42.276+01:00"Marillion is often cited as the pioneers of ..."Marillion is often cited as the pioneers of crowd funding and one of the first bands to tap into the potential of the internet. How did that come about?<br />It started in 1997 really. We were in a situation where we had a lot of American fans, but we couldn’t afford the $60,000 it would cost just to tour there for a month. This was in the very early days of the internet. There wasn’t much of a worldwide web, but there was a thing called the Freaks Mailing List, which a lot of Marillion fans were on. It was just a text-based mailing list. And somebody on there had the bright idea of starting a tour fund to subsidize bringing the band across. He opened a bank account and donations started flooding in. By the end of it they’d raised over $70,000.<br /><br />Wow! Were you surprised?<br />The amazing thing was that it wasn’t just American fans coming into this. The biggest single contribution was from an English guy. It was like this global community of fans. We gave everyone who made a contribution a live album from one of the shows. It made us very much aware of the power of this new thing called the internet.<br /><br />And that led to the development of a website and crowd funding?<br />At the end of that tour our keyboard tech, who was a bit of a wizard with design and computers, came back to the U.K. and we set up our first rudimentary website. I think we were one of the first bands in the U.K. to have one.<br /><br />How did that lead to crowd funding your albums?<br />We had eight albums on EMI, on a major label, then three albums with an independent with a resulting loss in sales and profile. So, then we were in a situation of trying to decide what we were going to do, because we had different offers on the table from other independents, and I think it was Mark who had the idea of emailing our fans and asking if they’d be willing to pay for an album a year before we made it, which was the Anoraknophobia album in 2001. We then licensed it to EMI to be released around the world."<br /><br />in: http://www.premierguitar.com/articles/24714-fear-monger-marillions-steve-rothery?page=2<br />lookingforjohnhttps://www.blogger.com/profile/14961159585212560524noreply@blogger.comtag:blogger.com,1999:blog-8455467.post-4251436984633004852016-10-26T15:04:44.690+01:002016-10-26T15:04:44.690+01:00Like. :)
Depois de termos falado nisto, li uma ent...Like. :)<br />Depois de termos falado nisto, li uma entrevista do Steve Rothery (guitarrista dos Marillion) que revelou um aspecto super interessante/ importante: a irrelevancia da plataforma/ meio comparativamente à grandeza da ideia estratégica.<br />Eles não tinham dinheiro para fazer a tourné nos EUA e alguém se lembrou de fazer uma espécie de crowdfunding, usando o recurso que tinham na altura, que era uma espécie de base de dados com newsletter associada. Ou seja, o relevo vai para a conexão com a tribo e a ideia inspirada de a explorar e não para o canal ou meio utilizado.<br />Outra curiosidade tremenda: ele refere que um dos maiores financiadores foi um inglês/ residente no UK (recordo, era para financiar a tourné nos EUA).lookingforjohnhttps://www.blogger.com/profile/14961159585212560524noreply@blogger.com