tag:blogger.com,1999:blog-8455467.post8342176993064130936..comments2024-03-06T19:11:47.481+00:00Comments on Balanced Scorecard: A salvação tem de começar por dentroCCzhttp://www.blogger.com/profile/14653748657820727728noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-8455467.post-61462368001695817532015-12-31T18:34:16.484+00:002015-12-31T18:34:16.484+00:00Nem de propósito http://www.poynter.org/how-tos/le...Nem de propósito http://www.poynter.org/how-tos/leadership-management/390452/need-a-newsroom-resolution-for-2016-how-about-reclaiming-some-expertise/<br /><br />Ao que se segue chama-se pensamento estratégico:<br />"Now, more than 40 years later, many newsrooms have very little expertise. They assign most reporters according to the needs of the day—to business stories, medical press conferences, court cases — no matter whether those reporters know the difference between a presentment and an indictment.<br /><br />Left to proceed on its current course, this trend toward generalists is bad news for those who hope news organizations have a future. Why would your communities continue to rely on news sources that lack expertise on issues as crucial to our future as climate change, immigration reform, health care economics and criminal justice?<br /><br />But how, you ask, can we do anything else when newsrooms live with this reality:<br /><br />You have fewer people on the staff than you had last year, and you’ll almost certainly have fewer still in the years to come.<br /><br />Yes, newsrooms live with that reality. But here’s another reality I wish more newsrooms would act upon:<br /><br />You get to choose what you cover.<br /><br />Instead of chasing what everyone has, why not chase what you alone have?<br /><br />Why not devote most of your coverage to areas in which you develop expertise?"CCzhttps://www.blogger.com/profile/14653748657820727728noreply@blogger.com