Os especialistas versus os generalistas

Este postal de Seth Godin, "What’s at the front of the line?" é muito sugestivo:

"A study of behavior at breakfast buffets showed that the first item in the buffet was taken by 75% of the diners (even when the order of the items was reversed) and that two-thirds of all the food taken came from the first three items, regardless of how long the buffet is.

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This means that optimizing marketers usually put the things they most want to sell first.

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And that smart consumers benefit from adopting patience as they consider what’s on offer.

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Of course, this game theory applies to a lot more than food."

Dá que pensar... faz-me lembrar os especialistas versus os generalistas do one-stop-shop.