quinta-feira, dezembro 06, 2018

"competitive advantage is no longer the sum of all efficiencies"

"In Michael Porter’s landmark book, Competitive Advantage, the Harvard professor argued that the key to long-term success was to dominate the value chain by maximizing bargaining power among suppliers, customers, new market entrants and substitute goods. The goal was to create a sustainable competitive advantage your rivals couldn’t hope to match.
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Clearly, much has changed since Porter wrote his book nearly 40 years ago. Today, we live in a networked world and competitive advantage is no longer the sum of all efficiencies, but the sum of all connections. Strategy, therefore, must be focused on widening and deepening links to resources outside the firm.
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So you can see why trust has taken on greater importance."
Recordar daqui:
"[Moi ici: Interessante! Tenho uma opinião completamente diferente!!! O futuro não é "posse e controlo" o futuro será colaboração e co-criação. O futuro não é maximizar o lucro por um elemento numa relação diádica mas fazer com que todos os intervenientes no ecossistema ganhem a sua parte. Nenhum gigante terá vantagem contra uma multidão de Davids... a menos que, como de costume, tenha o poder dos Estados do seu lado]"


Trechos retirados de "How Trust Can Be A Competitive Advantage"

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