quarta-feira, setembro 26, 2018

Mongo: "a kind of reversion to the pre-industrial world"

Um texto que parece retirado deste blogue. Tudo acerca de Mongo:
"the distinction between B2C and B2B is no longer useful. Instead, we should begin thinking about “B2I,” in which the I stands for individual. Companies succeed or fail these days based on their ability to build and maintain lasting relationships with individuals. We have to earn our customers’ trust or those relationships will not grow.
This reality represents a kind of reversion to the pre-industrial world, when most purchases were personal. In many clothing purchases, for example, the maker was also the seller. Through continued measurements and alterations, the tailor or seamstress came to know the customers: their build, the fabric they preferred, and the way they wanted to look. Mass production and retailing changed all that. Customization disappeared from most purchases as people bought clothing off the rack, with sizes and styles designed to fit many people.
Today, companies are once again shaping their selling experience to fit each customer individually. That means constantly modifying the standard product or service, like the tailors of a bygone era, but now companies add that type of craftsmanship at scale. No matter what their industry, businesspeople are learning to measure and outfit many customers every day, one individual at a time."
Trecho retirado de "Forget B2C and B2B — We Need B2I"

Sem comentários: