O que defendemos aqui acerca de Mongo, acerca da do fim do modelo do século XX, acerca do fim do modelo da massa, acerca do fim do modelo da homogeneização?
"The industrial era model, from the factory to the classroom, was built for scale. It worked for 200 years.But something new is replacing it.
Big transitions are fascinating examples of how desperately companies try to hold onto the past; driving by using their rearview mirror. That never works. Case in point, the transition out of the industrial era.
According to research done by Accenture, 93% of chief strategy officers across all industries believe that their company will be disrupted within five years. And yet, only 20% feel they are ready for it.
The bottom line is that we are living through a transition from the industrial era, in which scale meant depersonalization and delivering one size fits all products, to an era of hyperpersonalization in which every product will have to fit the unique needs of each consumer. The Answer to what's next is that we are entering the era of individualization where every product and service is not just customized but built to the specific needs of each person.
It may be hard to buy into that after having grown up in the era of industry, but companies that don't get that, be they in insurance, banking, healthcare, education, manufacturing, retail, or any other industry will soon find themselves at the helm of the past"