“In the 1950’s footwear brands offered many different widths and in-store customer service for bespoke fitting. However, with mass scale global production in the 1970’s and fast fashion of today, this went away. Now 90% of the population buy the wrong shoe sizes or don’t even know their correct shoe size. This has created an average of 20% return rate from brick and mortar and e-commerce sales. This mounts to annual 80 billion of lost revenue for the footwear industry! Thus, the pain point is in correct sizing, fitting and reducing returns and not necessarily figuring out the new trendy color for the spring collection. By offering consumers 127 sizes you can capture 90% more of the population simply by offering a vast size range that serves the consumer directly for accurate fit with 3mm increments. The 90% of the population needs to be provided for different widths and global sizing fitting to encompass all markets. 127 sizes will also increase revenue for brands to better serve the consumer for a better fit.”O futuro passará por voltar ao passado. Uma ideia que não é nova neste blogue.
Trecho retirado de "Janne Kyttanen: Finding the magic number for customization utilizing 3D printing in your industry"