"Probably the biggest misconception about innovation is that it’s about ideas. So there is tons of useless advice about brainstorming methods, standing meetings and word games, such as replacing “can’t” with “can if.” If these things help you work more productively, great, but they will not make you an innovator.
In my work, I speak to top executives, amazingly successful entrepreneurs and world class scientists. Some of these have discovered or created things that truly changed the world. Yet not once did anyone tell me that a brainstorming session or “productivity hack” set them on the road to success. They were simply trying to solve a problem that was meaningful to them.
So stop trying to come up with some earth shattering idea. Go out and find a good problem and start figuring out how to solve it. Nobody needs an idea, but everybody has a problem they need solved.
The way you create innovation is by empowering an innovative culture. That means creating a safe space for ideas, fostering networks inside and outside the organization, promoting collaboration and instilling a passion for solving problems. That’s how you promote creativity.
So if you feel that your people are not innovating, ask yourself what you’re doing to get in their way."
Trechos retirados de "5 Things Managers Should Know About Innovation (But Most Don’t)"