quarta-feira, junho 20, 2018

Testar rapidamente

"But today’s pop-up is hardly about smashing annual revenue numbers. Much as a Silicon Valley start-up might release a prototype or beta version to study user feedback, many retailers are treating their pop-up stores as a way to test, learn and iterate on new ideas.
To some, it’s about testing a hypothesis or validating a new concept. To others, it’s about evaluating new markets, studying consumer behaviour or collecting actionable data to inform marketing strategy, R&D and business decisions. But for most, it’s still about building brand recognition, engaging new and loyal customers, and igniting social media and PR buzz."
Trecho retirado de "The Pop-Up Has Grown Up"

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