sexta-feira, maio 04, 2018

Como se compete num mundo de Amazons e Zalandos et al? (parte III)

Parte I e parte II.

Ainda acerca do by-pass ao mundo das Amazons, Zalandos, Continentes, Pingo Doces, FNACs et al.
"many small retailers carry inventories that compensate with quirk or quality for what they lack in breadth. Magpie-like secondhand and vintage stores are especially popular. So are businesses that carry local specialty and handmade items. Longtime retailers reflect the specific--and sometimes peculiar--tastes of their communities..These companies excel in product selection.
"We are proud of the weird," [Moi ici: Como isto está em sintonia com a mensagem deste blogue!!!]
"His vision has always been to rescue records from people who did not want them and turn them over to people who did," Grauzer says.
Weber's strategy was more passionate than practical. "He just kept buying records regardless of whether they sold or not," [Moi ici: Isto é um ponto importante, muito importante. Abaixo na tabela tem tudo a ver com o criar uma network]
"I guess it doesn't sound like a great business model," says Grauzer. "But it has worked."
Kneib will custom-make soap in any design from almost any natural ingredient. "They want something that smells like lime or ginger or they want a certain color because it's for a wedding," she says. "We produce what they want."
Because customers find many products unfamiliar, Papa sends them home with samples before they buy."

Trechos retirados de "These Companies' Inventories Pick Up Where Amazon's Leaves Off"

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