segunda-feira, abril 30, 2018

Babel e zombies

"In March, Zara-owner Inditex reported its smallest gross profit margin in a decade; 56.3 percent in the 2017 fiscal year, compared with 57 percent in 2016. While comparable-store sales were still up 5 percent in the second half of 2017, it was the slowest growth the retailer has seen in three years.
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But the biggest problems facing fast fashion are not linked to social concerns. Today, perhaps the primary threats to fast fashion are digital and faster fashion.
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Last year, sales at the Manchester-based retailer Boohoo — which offers ultra-cheap, ultra-trendy clothes, mostly through e-commerce — were up 97 percent to £579.8 million, or about $800 million. (Boohoo also owns NastyGal and PrettyLittleThing.) Boohoo may be tiny compared to its more established competitors but its model could have serious impact.
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More than half of Boohoo’s products are made in the UK and it has invested in local websites and fulfillment warehouses, which means it can get product to its customer even faster, in many cases, than traditional fast fashion players, whose first-mover advantage is waning.
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At the same time, traditional fast fashion continues to lag in digital."
E que tal viajar a Maio de 2006 para ler o que se escrevia neste blogue?
"Preparando-se para pequenas quantidades, muita flexibilidade e em vez de duas épocas por ano… 52 épocas por ano."
E não me admiraria nada que a suckiness também tivesse responsabilidades no cartório. Os gigantes, por mais rápidos que sejam podem sempre ser ultrapassados por quem seja ainda mais rápido, mais focado e com uma melhor estória.

Pobres sociedades que protegem os incumbentes...



Trechos retirados de "Fast Fashion's Biggest Threat Is Faster Fashion"

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