"Every company is interested in why people buy their products, but rewind time a bit further and you’ll find even more fundamental insights.As personas podem ser úteis para desenhar o produto para um tipo de cliente:
Before someone goes buying, there’s a reason they go shopping.
There are usually a few events that lead to the desire — or demand — to shop. Something happens that trips the initial thought. There’s a spark. This is often when passive looking begins. You aren’t feeling the internal pressure to buy yet, but you’re starting to get curious. Then a second event happens. It could be soon after the first, or months later, but this one’s more serious. It lights a fire. You need to make progress. Now you’re actively shopping.
it turns out there were four common situations that triggered people
#1 “We can’t keep working like this.”
#2 “We can’t mess up like that again.”
#3 “This project isn’t getting off the ground.”
#4 “How am I going to pull this off?”"
- Botas de caça para caçador de patos e narcejas;
- Botas de caça para caçador de espera.
Trechos retirados de "The Why before the Why"