"The US retail world is particularly challenged, given the vast overbuilding of stores and shopping malls in recent decades.
more shopping is done online, recently crossing the 10 per cent mark, and how department stores have suffered a particularly steep decline in their share of overall US commerce.
...A culpa não é dos vendedores digitais.
It is important to note that retail as an industry is not going away, just being reshaped. Many traditional players are adapting to the new digital realities, and are beginning to reap the benefits from investments in their online operations."
A culpa desta evolução é de quem está mais preocupado com o escoamento do que com o job-to-be-done.