"1) Nobody Gives A Shit About Your Idea.
That’s exactly right, nobody cares. Why should they? People only care about the value you and your idea can provide to THEM.
Don’t just throw ideas around, because ideas are cheap. Focus on the value your idea can provide others.
2) Your Business Model Is Like A Yoghurt...
Your Business Model Has An Expiry DateAnd it is probably coming very soon. No matter how well it tastes in the moment, your business model will soon go sour. To avoid getting sick, you must throw it out and get a new one.
The yoghurt has a slight edge over your business model, though. With the yoghurt, at least you know WHEN it expires.
Your business model isn’t as forgiving. So keep smelling it daily, and be open to the idea of throwing it out when it has run its course.
3) Customers Have NO IDEA What They Want...
Ask For Problems, Not Solutions
Customers aren’t experts on solutions.
They are, however, experts on their own problems.
So don’t ask people what they want. Don’t burden them with such cognitively demanding tasks. Instead, ask about their problems. Dig for issues, troubles, worries, challenges and, above all, PAINS. Then, and only then, get to work on curing them."
sábado, dezembro 16, 2017
"Ask For Problems, Not Solutions"
Um texto muito bom, "Your Business Model Is Like A Yoghurt, And 7 Other Lessons From Alexander Osterwalder":