terça-feira, outubro 10, 2017

Foco e mosaico de actividades (parte IV)

Parte I e parte II e parte III.

"The final two categories depict companies that are living a coherent identity:
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10. Coherent companies have a powerful value proposition and a system of a few differentiating capabilities that support that value proposition. Their portfolio of products and services grows successfully because of the strengths they consistently bring to bear.
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11. Supercompetitors use their coherence to shape their future. They apply their capabilities to a broader range of challenges and loftier goals, serve the fundamental needs and wants of their customers, and ultimately lead their industries. These companies are not just playing the game of business well — they’re changing the rules."[Moi ici: Recordar scripting markets, performativity, mercados como configurações]

Trechos retirados de "11 Types of Strategic Maturity: Which One Describes Your Company?"

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