Entretanto, ontem ao final da tarde, quando ia a sair do escritório ouvi este texto "Business Model Portfolio Part 1: Manage The Existing Business":
"2. Sustainability or disruption risk: How sustainable is your business model, and how likely is it to be disrupted? Models at risk may be very established businesses, but prone to disruption for technology, market, or regulatory changes. Those companies sit on the left hand side. Strong business models with moats to protect them on the other hand are very unlikely to be disrupted. They sit on the right hand side."Mais uma vez a importância do contexto. Não basta ser querido pelos clientes quando estes podem ser empurrados do mercado.