"1. Start with specific problems that demand novel solutions. Every day, thousands of entrepreneurs pitch their startups to venture capitalists. Almost always, the first question the entrepreneurs hear is: “What problem does your new business idea solve?” This is because venture capitalists know that all innovations are born as a novel solution to an important problem. But this is true for big companies, too."Ainda ontem visitei duas empresas. Cada uma com os seus exemplos de expansão da actividade baseados em pedidos iniciais de clientes que precisavam de respostas fora da caixa.
Trecho retirado de "Strategy Talk: How Can I Make My Company More Innovative?"