"In their efforts to compete, business strategists often forget a basic principle: Build from your strengths. [Moi ici: Começar pela análise do ADN] The most successful companies have a clear, well-articulated view of what's important to them and their customers. They understand that the way to win consistently is through what they do rather than what they sell.
These companies also understand that “what they do” is unique to them; they have their own capabilities and practices that no other company could quite duplicate, even if it tried. In that sense, building from your strengths is the most reliable way we have found to differentiate your company.
when you understand what you’re great at, and design your capabilities and strategy accordingly, you can define how you want to compete, and shape your own future rather than waiting for others to do it for you.
1. Accept Your Weaknesses
All of us — individuals, teams, and organizations — have weaknesses. These are not skill gaps; those can be corrected with learning. Weaknesses are inherent deficiencies of talent or capability that do not change even after aggressive efforts to improve them. Pride and our ingrained work ethic may cause us to deny our weaknesses, but acceptance is the first step toward designing for strength.
2. Recognize Your Specific Strengths
Weaknesses tend to be universal and broad. ... But strengths are often extraordinarily specific.
3. Solve the Right Problem
A moment of magic accompanies the willingness to quit. It involves gaining a better perspective. Prior to this moment, it is almost impossible to be objective about your challenges. Too many emotions and pressures intrude. But now, you can evaluate your options more dispassionately, and — in the language of design thinking — learn to ask better questions. The problem you are trying to solve may not be the right one to address.
In my case, fixing my weaknesses was the wrong problem to solve. I have since come to think that the same is true for many other people and organizations seeking breakthrough performance. Instead of solving for “how do I fix my weaknesses?” [Moi ici: Isto é o que critico quando escrevo aqui sobre o Return-of-Attention das organizações patronais. Gastam demasiado tempo a combater a última guerra quando o mundo entretanto mudou, em vez de procurar uma nova guerra onde tenham vantagens únicas] I asked myself, “how can I design for my unique strengths?”
...Trechos retirados de "Design for Your Strengths"
4. Double Down on Your Strengths"