quinta-feira, maio 04, 2017

Acerca da estratégia

"Meaningful Differentiation Lies at the Heart of Successful Strategy
Meaningful differentiation should be a company's consummate strategic objective. No business can succeed long-term unless it maintains a compelling value proposition.
Leading Strategic Change Takes Courage
Leading a strategic transformation that significantly departs from company tradition and industry norms may fail, perhaps even catastrophically. And once a CEO puts a strategic change initiative in motion, he or she owns it. By definition, putting meaningful differentiation at the center of your company's strategy means you've committed to a path less traveled.
the reality is, strategies committed to continuous product innovation and clear market differentiation are inherently risky, requiring a resource that is often in short supply: CEO courage."
Trechos retirados de "If You're in a Dogfight, Become a Cat!: Strategies for Long-Term Growth" 

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