"What is very interesting about figure 12.2 is that VBP is only one of the five steps in the cycle. This cycle is a management story, not a pricing story. VBP is an essential part of something larger: a value-based culture. You can see in each phase, including VBP, how this cycle weaves together the core business functions of value-based innovation, marketing, pricing, and selling with the three steps of value: creation, communication, and capture."
sábado, abril 01, 2017
"VBP is an essential part of something larger: a value-based culture"
E assim termino a leitura de "Dollarizing Differentiation Value: A Practical Guide for the Quantification and the Capture of Customer Value" de Stephan M. Liozu: