"Scrapping the “present-forward” perspective, they no longer started with an assessment of its current products and contracts.O anónimo da província há anos que recomenda isto: "future-back" approach to strategy"
Instead, they began the planning process by envisioning the company in the further-off year of 2030. Starting with a clean sheet of paper, they imagined how customer needs would be different due to geopolitical forces, defense budget crunches, and technological disruptions. The exercise was conducted with brutal honesty as to how its product pipeline would unfold and play in the newly envisioned “future state” of the world."
terça-feira, abril 18, 2017
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