sábado, março 11, 2017

Não é impunemente

A propósito de:

Quando as vendas baixam e os stocks se acumulam, há uma resposta instintiva, rápida e perigosa... para não dizer errada. Recordar o exemplo da Gucci:

Li esta semana "Are You Solving the Right Problems?" e sublinhei:
"How good is your company at problem solving? Probably quite good, if your managers are like those at the companies I’ve studied. What they struggle with, it turns out, is not solving problems but figuring out what the problems are. In surveys of 106 C-suite executives who represented 91 private and public-sector companies in 17 countries, I found that a full 85% strongly agreed or agreed that their organizations were bad at problem diagnosis, and 87% strongly agreed or agreed that this flaw carried significant costs. Fewer than one in 10 said they were unaffected by the issue. The pattern is clear: Spurred by a penchant for action, managers tend to switch quickly into solution mode without checking whether they really understand the problem."
Nem de propósito, a minha reacção inicial ao desafio foi:
Não é impunemente que uma marca que quer ser associada ao luxo faz estas jogadas...

BTW, recordo "Don’t touch that pricing dial":
"Don’t touch the pricing dial before you understand your customers and their needs."

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