"IKEA has a terrific strategy: selling unassembled furniture so that we can take it home in our cars, which saves us and the company lots of money. According to IKEA’s own website, this idea came from the ground. A worker tried to put a table in his car, and it didn’t fit, so he took off the legs. Then came the key insight that eventually changed the strategy, and the industry: “If we have to take the legs off, don’t our customers do too?” Who asked that: a CEO on top?Conjugar com:
Of course, key to this becoming strategic was a company culture that enabled this idea to get to the CEO, to sprinkle holy water upon it. But I’ll bet this particular CEO, like most successful entrepreneurs, spent lots of time at the bottom finding out what was going on.
Thus: from everywhere, “implementation” included, come little insights that can emerge into big strategies."
"E na Fapajal já se está a tentar aplicar algo que já havia na Oni: a prática regular de “tomar um café com o CEO”. É “algo que é quase um sacrilégio em muitas PME, mas uma conversa de alguns minutos, de forma informal, é ótima para motivar a equipa e para saber o que está bem e o que tem de ser melhorado”."
Trecho retirado de "Some Half-truths of Management"