domingo, março 26, 2017

A propósito de ecossistemas

"after interviewing their classmates, the team discovered that when creating a woman’s clothing brand, the clothing itself has less to do with success than the brand does. And the one critical element in creating a brand is getting written about by a small group (less than 10) of “brand influencers” (reviewers, editors, etc.) in fashion magazines and blogs.
Whoah… the big insight was that how you initially “get” these key influencers – not customers or stores – is the critical part of creating a clothing fashion brand. This meant understanding these influencers was more important than anything else on the business model canvas. The team immediately added brand influencers to their business model canvas, created a separate value proposition canvas for them and started setting up customer discovery interviews."
Trechos retirados "Steve Blank Don’t let process distract you from finding the strategy"

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