- Jornais, futuro e modelo de negócio (Abril de 2015)
- Um exemplo a seguir com atenção (Junho de 2016)
- Estratégias ajustadas e desajustadas (Janeiro de 2017)
"There are solid indications that more people are willing to pay for news. This is reason for prudent optimism when contemplating the future — but a clarification is required before going further: this applies to genuine value-added/original news produced by newsrooms, not to ersatz, largely recycled, superficial commodity information. [Moi ici: Recordar a comoditização via Lusa, por exemplo] Big difference. The former is inherently expensive and difficult to streamline. The latter is cheap to produce at scale and some players in this category will continue to thrive in distributed content ecosystems, mostly on video.[Moi ici: Paulo, your point]Trechos retirados de "Quality news shifts to a paid-for model. And that’s good thing. But…"
This should be a cause for celebration. But it order to consolidate this shift, news organizations— especially legacy ones — need to undergo substantial transformation in the way they treat their clients.
All of the above makes me believe — to my utmost regret — that traditional publishers might not take advantage of the rebound in the paid-for model."