"The industrial age was about limiting the scope of choices. This was accepted since the need to gather costly information and to communicate with low quality and expensive tools was minimized. Furthermore, as the scope of decision-making and action was narrowed, the learning requirements for workers and customers were limited, reducing the transaction costs of work. The efficiency contribution of mass production was in fact derived from these lower information- and communication-related costs.Mongo é acerca de uma explosão crescente de opções de escolha que vão dar cabo da noção de sociedade herdada da Revolução Francesa e da Revolução Industrial.
Today, in contrast to people being content with limited choices, offerings as problem definitions and solutions to problems are created on-demand to meet diverse, sometimes unique requirements.
The context matters more than ever. The easier the access that people have to one another and to (different) information is, the more possibilities there are."
Vamos ver desaparecer a ideia de referencial, de família-modelo, de média como uma boa representação da sociedade.
Trechos retirados de "Interactive competence".