"Leaders who want to shake things up have to be comfortable with the idea that “failure is an option,” Doyle concludes. In a world of hyper-competition and nonstop disruption, playing it safe is the riskiest course of all. That’s a recipe for reinvention that makes for good pizza and big change."Como não recordar o delírio dos fragilistas e o aviso de Alicia Juarrero: o fail safe é impossível logo, optar pelo safe fail.
Trecho retirado de "How Domino’s Pizza Reinvented Itself"